I'm always super impressed with the selection they have! They always have seasonal beers in stock, and they're prices are super reasonable! Can't say much about the bait (since I don't fish), but there is always someone in there buying some! Will continue to go there for a long time!!

Great People, Great Service and for a small family owned business competitive prices 🙂

I have been here several times, great family owned business. Good prices and great customer service. Not to mention they didnt have a brand of vodka I was looking for, they know I come often so they got it in for me! Talk about customer service! They are all wonderful!

Best bait shop in Madison. They have everything, and good prices too. Highly recommended!

Customer service is awesome, prices are competitive and selection is wide. What more do I say?

This place has saved me from dry nights on numerous occasions. The sign faintly resembles one of a Harley Davidson merch shop, but upon entry, your greeted with plenty of boozin' options. The vodka assortment is also pretty top notch. I've managed to score some unique domestics and imports. I've often been confused by the age of some of their patrons, but then I remember that this is also a bait shop, and that there is a rare few of today's use that actually go fishing. Ew... worms. Anyway, the location of this place is another reason I'll continue to visit. For those who haven't been to Madison, 9 PM is when alcohol sales come to a screeching holt. If you're hanging out on the east side, the clock strikes 8:45, and you've realized that you started to sweat because you don't know if you can make it down Willy St. in time on a Friday night, don't worry. Just head a bit more east. Harley's may be a little out of the way of the party sector, but you're guaranteed a traffic-free, open road, complete with the freedom to change lanes. You'll have no problems getting here fast enough that you won't turn into a pumpkin.

Great service, great people, great selection. If I need alcohol this is where I go.